ABOUT ROSENMEIER

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History
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The story of the first 100 years  
The Rosenmeier history goes back to 1898. The company has evolved from selling and repairing clocks and bicycles to distributing radio and TV appliances, computer monitors, computer parts and components as well as accessories to the electronics business.

In 1898 a young man settled in the town of Nørresundby. His name was William Rosenmeier and in his backpack he had old debts to a German manufacturer of pianos. In spite of this, he still carried a dream of being self-employed and independent in a time of evolution.

November 3.rd. in 1898, he opened his own business in Vestergade. He ran an ad in the local paper offering sales and repairs of clocks and music instruments. The story could have ended there, if it wasn’t for his wife Petrea, who against her husbands knowledge, played the lottery. Her “gambling” was the turning point for Wiliam Rosenmeier, because she won the lottery and claimed DKr. 1.250 kr., which she gave to her husband.

At that time, it was enough money for Wiliam Rosenmeier to pay of his debts and consolidate his business in Vestergade and it gave him the opportunity to expand his business to also sell bicycles and accessories. The bycicle store grew rapidly, and was in 1922 taken over by his son Lars Rosenmeier, who clearly had inherited his dad’s talent for business.

Lars Rosenmeier was a man of vision and he didn’t settle for the sales of bicycles. As one of the first businesses in Denmark, he included radio appliances in 1928 and focused on that during the winter season and bicycles during the summer.

Third generation of the family was Jørn William Rosenmeier and he also had a flair for business and sales. As the first in the region, he had faith in the products of a small, newly established company owned by two gentlemen – Mr. Bang and Olufsen.

As his father and grandfather, Jørn W. Rosenmeier was a man of vision and under his management, Rosenmeier developed into the largest wholesale company for Radio and TV appliances in Denmark under the name Lars Rosenmeier ApS.




Vestergade was exchanged for Bejlerholm
The Rosenmeier company was located at the address Vestergade 27, Nørresundby for more than a 100 years but with as the business grew, the company needed new facilities around the new millennium. In the year 2000, the company moved to its present location in spacious buildings that offer space, energy and room for great thoughts. The current address is Bejlerholm 3 in Nørresundby.


Rosenmeier, Triade and the future
In 2007 80 % of the company was sold to the Dutch capital venture group Triade leaving the remaining 20% to two of Jørn W. Rosenmeier sons – the 4th. generation of the company’s original founder. Today the company is headed by Jørn Rosenmeier as the General Managing Director and Joen Rosenmeier as Managing Sales Director.

Through this sale, Rosenmeier Electronics A/S is now part of a Dutch distribution group that includes the distributor of consumer electronics Hakro-Oosterberg-Nijkerk BV and cell phone distributor MCC. This group has a total revenue of more than 4,5 billion DKr. and is planning distribution coverage of Western Europe trough new business acquisitions and generic growth.

Rosenmeier Electronics A/S has already established distribution in Norway, and will be the base of Triades expansion in Scandinavia.

The banks ABN AMRO BV Capital and Friesland Bank Investments BV is
financially behind Triade Holding. You can read more about Triande on
their website: www.triadeholding.nl

As part of the Triade group, Rosenmeier Electronics is well equipped to be your distribution partner for the next 100 years!